MARKETING: CONCEPTS & STRATEGIES

Venue:

Atlanta, USA, // London (UK)  //   Dubai

 

Price & Duration:   2 Weeks  //  1 Week

 

Prices: 

 $ 4,900 for 1 Week

 $ 8,000 for 2 weeks

 

Dates: To be agreed with clients

 

Learning Outcomes for this course:

After completing the course the delegate should be able to:

  • Critically evaluate the information needs of the marketing function in terms of its contribution to the strategic processes and tactical decision-making.
  • Integrate marketing decision making with organisational strategy.
  • Establish a broad base of marketing knowledge and the strategic implications.
  • Develop and implement marketing plans for a product or service.
  • Reflect an international perspective and the global context of decision making in marketing planning.
  • Evaluate the appropriateness of e-business strategies.

 

Indicative Contents

  • Marketing Orientation
  • Marketing & Corporate Strategy
  • Strategic Marketing & the Market Environment
  • Tools & Techniques
  • Marketing Audit
  • Portfolio Analysis Techniques
  • Porters' Generic Strategies
  • Market Positioning
  • The Global Dimension
  • e-Business Strategies

 

Hands on training
For Professionals and Executives

Maxim

Experts in Talent Development and Business Consultancy

 

Training Location

 

Holiday Inn, Wembley London

HA9 8DS

 

Park Regis Kris Kin Hotel

Opposite Burjuman Shopping Mall

Dubai, UAE

 



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