Atlanta, USA, // London (UK)  //   Dubai


Price & Duration:   2 Weeks  //  1 Week



 $ 4,900 for 1 Week

 $ 8,000 for 2 weeks


Dates: To be agreed with clients


Learning Outcomes for this course:

After completing the course the delegate should be able to:

  • Critically evaluate the information needs of the marketing function in terms of its contribution to the strategic processes and tactical decision-making.
  • Integrate marketing decision making with organisational strategy.
  • Establish a broad base of marketing knowledge and the strategic implications.
  • Develop and implement marketing plans for a product or service.
  • Reflect an international perspective and the global context of decision making in marketing planning.
  • Evaluate the appropriateness of e-business strategies.


Indicative Contents

  • Marketing Orientation
  • Marketing & Corporate Strategy
  • Strategic Marketing & the Market Environment
  • Tools & Techniques
  • Marketing Audit
  • Portfolio Analysis Techniques
  • Porters' Generic Strategies
  • Market Positioning
  • The Global Dimension
  • e-Business Strategies


Hands-on Training
For Professionals and Executives


Experts in Talent Development and Business Consultancy


Training Locations


Holiday Inn, Wembley London



Park Regis Kris Kin Hotel

Opposite Burjuman Shopping Mall

Dubai, UAE


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