Venue:

Atlanta, USA, // London (UK)  //   Dubai

Price & Duration:   2 Weeks  //  1 Week

Prices: 

 $ 4,900 for 1 Week

 $ 8,000 for 2 weeks

Dates:

March 11, 2019

April 15, 2019

May 13, 2019

June 10, 2019

July 15, 2019

August 12, 2019

September 9, 2019

October 14, 2019

November 11, 2019

December 2, 2019

Learning Outcomes for this course:

After completing the course the delegate should be able to:

• Critically evaluate the information needs of the marketing function in terms of its contribution to the strategic processes and tactical decision-making.
• Integrate marketing decision making with organisational strategy.
• Establish a broad base of marketing knowledge and the strategic implications.
• Develop and implement marketing plans for a product or service.
• Reflect an international perspective and the global context of decision making in marketing planning.
• Evaluate the appropriateness of e-business strategies.

Indicative Contents

• Marketing Orientation
• Marketing & Corporate Strategy
• Strategic Marketing & the Market Environment
• Tools & Techniques
• Marketing Audit
• Portfolio Analysis Techniques
• Porters' Generic Strategies
• Market Positioning
• The Global Dimension

• e-Business Strategies