Venue:

Atlanta, USA, // London (UK)  //   Dubai

Price & Duration:   2 Weeks  //  1 Week

Prices: 

 $ 4,900 for 1 Week

 $ 8,000 for 2 weeks

Dates: To be agreed with clients

Learning Outcomes for this course:

After completing the course the delegate should be able to:

• Critically evaluate the information needs of the marketing function in terms of its contribution to the strategic processes and tactical decision-making.
• Integrate marketing decision making with organisational strategy.
• Establish a broad base of marketing knowledge and the strategic implications.
• Develop and implement marketing plans for a product or service.
• Reflect an international perspective and the global context of decision making in marketing planning.
• Evaluate the appropriateness of e-business strategies.

Indicative Contents

• Marketing Orientation
• Marketing & Corporate Strategy
• Strategic Marketing & the Market Environment
• Tools & Techniques
• Marketing Audit
• Portfolio Analysis Techniques
• Porters' Generic Strategies
• Market Positioning
• The Global Dimension

• e-Business Strategies